Advertisers depend on the power of words to achieve their aims to appeal to the psyche of the target
audience. The linguistic technique has to do with using language- the choice of words and their combination, while
the extra-linguistic technique in advertising has to do with using signs, symbols, and sounds in communicating
advertising messages. This study provided a linguistic description of the discourse of advertisement in the Nigerian
print media and examined the socio-communicative functions of language used in Nigerian advertisements print
media. In carrying out this study, a total of fifteen data was extracted from The Punch Newspapers publications, and
photographs of billboard advertisements were taken. The Speech acts and pragmatics theory was used to analyse the
context of use, the power of persuasion in print media advertisement, and pictorial language use. The study revealed
that it is necessary to see beyond the sentence when reading advertisements, there is the need to look closely at icons,
signs, and colours to understand advertising messages, and there should be balancing in both linguistic and extralinguistic items employed in advertising as this is important in actually fulfilling the goal of persuading readers to buy
advertised products and not just the entertaining aspect of it. Sentence construction in advertising is so fascinating
that it deviatesso much from the rules ofstandard spoken and written English. The linguistic device used in advertising
is however stylistic, in which the advert writer employs flowery use of language. This deviation has occurred at the
level of phonology, morphology, syntax, semantics, and pragmatics, language use in print media advertisement is
persuasive, strong, tacit, impactful, and pictorial. Also, this research has been able to further affirm the language of
advertisement as a variety of the English language.